LOU RAC's profile

HELP JAPAN, an initiative during the Japan Tsunami 2011

During the horrific Tsunami that hit Japan in 2011, many designers came up with posters and help initiatives to send donations to help the Japanese. I created the following proposal when I worked as an art director in Drive Dentsu Beirut.

BAND-AID:
 
The idea here is to create a press ad in a magazine with a real 'band-aid' placed on it.
As soon as people remove it, they notice the red circle symbolizing both a wound and the japanese flag.

A simple and witty way to portray the suffering and the need to mend the wounds of Japan.
 
HELP JAPAN, an initiative during the Japan Tsunami 2011
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HELP JAPAN, an initiative during the Japan Tsunami 2011

An initiative to help Japan during the tsunami of 2011.

Published: