Creative Direction and Styling for SHAYA
The Flawsome Campaign
Campaign Photoshoot designed for silver-jewellery brand SHAYA, for their collection called Flawsome, built around the idea of embracing our flaws. The jewellery was inspired by these so-called flaws on the human body like stretch marks, scars, and had similar cracks as a part of the product design. The brief was to showcase the story of the collection through the imagery while maintaining focus on the product. This is why we decided to go for a popular vitiligo model, someone known to embrace her flaws, as the face of the campaign. For the styling, we chose to keep the clothes neutral, the fabrics chosen were raw and flowy, to not detract from the products and the model. The model's hair and makeup were deliberately tousled and au-naturale, to continue on the lines of embracing yourself as you are.
