I was approached by Cirque De Silk as they reached a new phase in their business, taking on their own studio and teaching space for the first time.

They were looking to update their branding to appeal towards a more health and wellbeing market and offer an alternative form of fitness. 

Together we looked at the potential client base and realised that they would need to infiltrate the ‘yogic’ market and to do this their branding would have to both sit alongside these types of companies whilst also making it clear of their unique approach to fitness.