Melville - Free to fit in
Destination/place branding
Melville, South Africa.
The brief called for the branding of the local area in South Africa. This was a bit of a passion project for me as I love Melville and it allowed me to fully express myself creatively and stylistically.
I conducted field research in order to gain a better understanding of the people and business owners in Melville, SA.
The ideation stage in which I needed to develop the logo in order to inform the look and feel I was trying to capture.
I experimented with multiple different styles to see what would work best for the re-brand of the unique and eclectic area. Finally I settled on one design.
Next step was to build a brand manual to inform the branding and direction of Melville as well as all the businesses on the road under the “Free to fit in” campaign.
Photographs of iconic Melville buildings and locations to add authenticity to the concept.
Images of pop culture were used to clip art style effect to the brand.
An app layout was developed in which all restaurants and stores were shown as well as a map that has “night out” style maps which show the best bar hopping routes.
Thank you for taking the time to check out my project!!
