Papyrus Rebrand
BFA School Project
BFA School Project
The objective of this project was to select an existing brand that we felt we could improve. I selected Papyrus because I felt their existing logo was unrelated to the purpose of their stores. I employed a paper crane instead of their current humming bird symbol, and selected Archer, a clean and modern typeface, to help compliment my choice. I felt this would help elevate their products better while conveying the purpose of their company through the simple crane form.
Business Card, Letterhead, #10 Envelope
Papyrus Collateral pieces: Flyer, Poster, Metro Advertisement, Promotional Mailer
