Tapping into Creators/Influencers made so much sense for Avion.  It was an authentic and cost-effective way to share real travel by real Avioners. Their beautiful photos came to life using visual effects and powerful storytelling. Whitelisted ads enabled RBC to capitalize on the creators’ popularity, and along with compelling brand ads, they drove business lift and brand affinity.

Avion won Gold for Influencer Marketing at the Canadian Public Relations Society 2020 Awards of Excellence competition. The RBC team collaborated with BlueSky to identify several Canadian Travel Creators, and then our team turned their photography into dynamic, engaging video that delivered awareness lift that rivalled traditional broadcast ads. 

We also regularly called on Creators to immerse themselves and share their unique perspective at exclusive events sponsored by Avion.