"Be Fair to the Flora and Fauna"
This is a placard designed based on my role and responsibilities as a designer which are:
1. Make responsible design that are not harmful to animal and the planet.
2. Design for good and not in expense of an animal's life.
The background is black as it perfectly matches with my concept and the design. Black, because most of the time, the fauna and flora are in the dark, and people don't care a lot about them, so this is why the dark background and the white lettering to seem like the message is piercing through the darkness and getting heard.
An overall hierarchy was made with the design elements, using the flower as the main focus, and the branch and butterfly slightly smaller. To put more emphasis on the butterfly than the branch, the typographic art was very detailed for its wings so that it catches the eye more than the branch.
This was the initial placard idea.
