Blanck & White's profile

Foleon Brand Alignment

Blanck & White
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brand alignment branding Corporate Identity rebranding scaleup shapes Startup colors content digital content



Foleon es una plataforma creativa en línea para producir rápidamente experiencias de contenido digital. Para seguir su nueva visión de potenciar la creación de contenidos, creamos una nueva presencia de marca unificando su personalidad y voz en todos sus puntos de contacto y elevando el estilo visual en una dirección de arte colorida y destacada.
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Foleon is an online creative platform for quickly producing digital content experiences. In order to follow its new vision of empower content creation, we created a new brand presence unifying its personality and voice on all of its touch points and elevating the visual style in a colorful and outstanding art direction.

brand alignment branding Corporate Identity rebranding scaleup shapes Startup colors content digital content
Tras pulir los colores y desarrollar un sistema de formas, definimos la dirección de arte fotográfica, el uso de la tipografía y las animaciones. Además, alineamos visualmente el sitio web y la interfaz de usuario de la plataforma, creamos diferentes plantillas para utilizarlas al crear nuevos contenidos y enriquecimos los puntos de contacto más informales con un estilo de formas ligeramente diferente. De esta manera, la marca Foleon se siente más cercana, humana y coherente para su target B2B. Además, motiva a todos los empleados y socios de Foleon a construir experiencias de contenido digital por sí mismos :)
Haz click aquí para saber más sobre Foleon.

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After polishing the colors and developing a system of shapes, we defined the photography's art direction, typography usage and animations. Besides, we visually aligned the website and the platform UI, created different templates to use while creating new content and enriched more informal touchpoints with a slightly different shape style. This way, the Foleon brand feels closer, more human and consistent for its B2B target. Besides, it motivates all Foleon employees and partners to build digital content experiences by their own :)
Click here to know more about Foleon.


brand alignment branding Corporate Identity rebranding scaleup shapes Startup colors content digital content
brand alignment branding Corporate Identity rebranding scaleup shapes Startup colors content digital content
brand alignment branding Corporate Identity rebranding scaleup shapes Startup colors content digital content
brand alignment branding Corporate Identity rebranding scaleup shapes Startup colors content digital content
brand alignment branding Corporate Identity rebranding scaleup shapes Startup colors content digital content
brand alignment branding Corporate Identity rebranding scaleup shapes Startup colors content digital content
brand alignment branding Corporate Identity rebranding scaleup shapes Startup colors content digital content
brand alignment branding Corporate Identity rebranding scaleup shapes Startup colors content digital content


​​​​​​​Art direction:
Vincent van deer Laan, Blanca Malaguilla
Motion & Animation:
Tim Arisz, Bas Gosman, Gerard Gunsing
Illustration:
Blanca Malaguilla, Vincent van deer Laan
Web:
Vincent van der Laan, Sean Filidis
Platform UI:
Fabian de Bakker
brand alignment branding Corporate Identity rebranding scaleup shapes Startup colors content digital content
Foleon Brand Alignment
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Blanck & White's profile

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Blanck & White's profile
Madrid, Spain

Foleon Brand Alignment

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