Ely Area Tourism Bureau - Destination Marketing Organization - Ely, Minnesota
Brand Design
Brand Design
Ely is a little town in northern Minnesota that is nestled up to one of the most popular wilderness areas in the US, the Boundary Waters Canoe Area Wilderness (BWCAW). Rich in history and natural beauty, Ely attracts visitors from around the world.
The Ely Area Tourism Bureau set out to create new branding for Ely that would convey its connection to nature, honor its history, and reflect the hospitable nature of the community. The branding would also need to be simple and versatile to meet the needs of marketing the area using a wide variety of platforms and formats.
Less than a year after its development, and prior to its full implementation by the Tourism Bureau, the City of Ely and other agencies including the Ely Chamber of Commerce voted to adopt the new branding in order to unify and strengthen Ely’s brand as a whole.
