Welcome Amish Furniture

We completely redesigned the Welcome Furniture site with the main focus of creating a clear navigation and showcasing their large variety of inventory. Instead of going down the path of a full e-commerce store, it was important to the Welcome Amish team to have the website act as more of an online showroom that would persuade visitors to reach out to a sales team member or check out their brick and mortar location to make a custom-order purchase. 

It was also a top of the list item to collaborate with them on copywriting that would help break down the stereotypes of Amish-made furniture, by educating customers about the versatility of their heirloom furniture and shedding light on common misconceptions about Amish culture. 

– Design a visual theme that is contemporary, user-friendly, and effectively showcases their furniture collections.

– Construct a menu that features the furniture in a clean and innovative way.

– Create a pristine user experience that is responsive across all devices.

– Drive users to experience Amish furniture in a new light.

–Utilize WordPress Gutenberg for easy editing to ensure smooth updates to the website’s pages and products.

The color palette was inspired by the showroom decor that features warm earthy tones mixed with the dark contrast of the American hardwoods that come in a variety of finishes. For the typography, we blended a traditional serif with a modern sans serif typeface to bridge the gap between the heirloom heritage of Amish furniture and contemporary aesthetic. As an accent, we incorporated the elegant brush font, Quentin, as a nod to the organic shaping and lathing of the wood by the master Amish craftsmen.