EXPLORATIONS AND LOGO for @nike / @nikelosangeles
A new series for the SNKRS app, ICONS elevates the story of four LA women in the streetwear industry, their journeys, and their contributions to the community.
We explored a wide range of expressions for the ICONS identity, ultimately deciding on a scaled back wordmark that felt timeless and native to Los Angeles.
A new series for the SNKRS app, ICONS elevates the story of four LA women in the streetwear industry, their journeys, and their contributions to the community.
We explored a wide range of expressions for the ICONS identity, ultimately deciding on a scaled back wordmark that felt timeless and native to Los Angeles.
