Aarké caters to women who want affordable designer wear for occasions in their daily life. With a diverse range of breezy, light and comfortable daily wear, Aarké is targeting every woman who lives in the moment and is yet rooted in Indian sensibilities. We are in premium with Label, super-premium with Ritu Kumar and luxury with Ri — so it’s basically having your offerings in all the key segments of the market. Aarké’s design sensibilities are modern and young. The prints and designs are versatile for easy everyday wear and can be dressed up or down, depending on your mood and occasion. Coming from Ritu Kumar, we have used a few of our signature prints but ensured they translate well within the brand aesthetics. Like the modern-day woman, our designs are also going to be adaptive and ever-evolving.
