GROTTO
Life is either a Daring Adventure or Nothing.
From Data to Insight
A statistic showed that brands with superior customer experience bring in 5.7 times more revenue than competitors that lag in customer experience, and we believe creating an amazing in-store journey could bring a remarkable dining experience to our customers.
GROTTO is all about adventure, from interior design, atmosphere, people, applications, food and coffee, you can find all sort of surprises, like digging valuable and precious gems in a mysterious cave.
Re/ Build
Brand Logo.
“Grotto” is a small cave with rare and attractively shaped rocks and gems, inspired by the geographical location, interior structure and brand name, the idea of the brand logo with specially crafted the letter "O illustrated the concept of the interior design, and further extended to the visual identity.
The key graphics for the brand was a series of illustrations of visualizing those precious gems or possibilities you could find in Grotto - Treasure, Fortuity, Halo, Hanada, Infinity Journey, Amazement, Mystery, Metropolis, Heaven and sunlight. We are pleased to explore and walk through the journey with every customer in their delightful dining time.
Interior is underlining the main philosophy of the brand: mysterious, adventurous and surprising. Adopted signature bluish color to catch all eyeballs and lead everyone enjoys the moment in the GROTTO, as the perfect escape from the hustle and bustle.
Wooden furniture was chosen as a core element to apply to the interior design, with a mix of natural touch greenery decoration and city touch cement wall to create a unique cave atmosphere and environment.
In GROTTO, you could enjoy a break in regular life and get ready for the unique adventure GROTTO prepared for you ahead.
Result.
Grotto was established in late December, with the iconic interior design and impressive visual designs, Grotto has been widely discussed by the media (e.g. U Magazine), leading foodies and coffee lovers in a short period, and also recognized as one of the must-visit cafes in Quarry Bay. Grotto also gained a remarkable social engagement result after the official launch.
