The Brief:
Our task was to conceptualize an energy drink product and design its packaging. We had one week to produce the concept and outputs.
The Challenge:
The challenge was to create a brand and product for an energy drink. Prior to this project, we were creating a brand of our choosing, as well as the freedom to determine whether it offered services of products. For this project, it strictly had to be a product, and specifically an energy drink.
Responsibilities:
-Brand concept and identity
-Logo
-Packaging design
-Mockups
Softwares:
Adobe Illustrator (Graphics)
Adobe Photoshop (Mockups and presentation)