The first Brazilian book on Multisensory Branding.
Read the first pages of my book at Clube de Autores (https://clubedeautores.com.br/book/147550--Branding_Sensorial) - Available in Portuguese Only.
Bringing together knowledge of different areas, such as Anthropology, Neuroscience, Semiotics, Psychology, Arts & Branding, the book is the result of a year of intense research on the subject. Hence, giving the reader the proper tools to study, create and sustain brands with a multisensory appeal, that go beyond its simple Visual Identities.
Bringing together knowledge of different areas, such as Anthropology, Neuroscience, Semiotics, Psychology, Arts & Branding, the book is the result of a year of intense research on the subject. Hence, giving the reader the proper tools to study, create and sustain brands with a multisensory appeal, that go beyond its simple Visual Identities.
Introduction
The Brand
The Signifying Process
A Multisensory Experience
The Brand
The Signifying Process
A Multisensory Experience
Sight
Dynamic Logos; Shapes in Products or Packages; Style; Color; Movement; Uniforms and Clothing
Dynamic Logos; Shapes in Products or Packages; Style; Color; Movement; Uniforms and Clothing
Hearing
Sonic Identity; Sonic Logo; The Product's Sound; Sound Landscapes
Sonic Identity; Sonic Logo; The Product's Sound; Sound Landscapes
Touch
The Touch of a Product or Package; The Role of Touch at Food Retail; Texture at Promotional Materials; Weight and the Product's Perception; Temperature as a Branding Tool; Pain and its Meaning
The Touch of a Product or Package; The Role of Touch at Food Retail; Texture at Promotional Materials; Weight and the Product's Perception; Temperature as a Branding Tool; Pain and its Meaning
Smell
The Product's Smell; Retail Ambient Scenting; Aromatic Advertising
The Product's Smell; Retail Ambient Scenting; Aromatic Advertising
Taste
Associating a Brand and a Taste; Blending Flavors at the Food Industry; Edible advertising
Associating a Brand and a Taste; Blending Flavors at the Food Industry; Edible advertising
Final Thoughts
