TUNE PROTECT: PROTECT YOURSELF LIKE A PRO
Tune Protect launched its first online cashless e-medical card PRO Health Medical Insurance to suit consumer’s budget needs and create super simple digital purchase journey for them. Everyone can protect themselves against escalating medical cost at their fingertips.
Inspired by the word “pro”of the product name, we came up with the campaign slogan “Protect Yourself Like a Pro”. Music video is the heart of the campaign. It narrates a man who remains cool and protects himself like a pro from difficult situations, because all the crisis are covered by his handy PRO Health Medical Insurance.
Inspired by the word “pro”of the product name, we came up with the campaign slogan “Protect Yourself Like a Pro”. Music video is the heart of the campaign. It narrates a man who remains cool and protects himself like a pro from difficult situations, because all the crisis are covered by his handy PRO Health Medical Insurance.
Role: Creative Director, Copywriter, Storyboarder, Project Manager
Agency — Kongsi Advertising
Creative Direction — Tzong Han & Zhi Ying
Art Direction — Zhi Ling & Boon Hwee
Art Direction — Zhi Ling & Boon Hwee
Copywriting — Tzong Han & Joanne
Producer — Zhi Ling
Choreography — Tracy
Production — Caliber Creation
Animation — FNL PRJCT
Music & Sound — MKNK Production
Talent — Sharm Noh
