'Simplifies Data. Amplifies Productivity' points out the benefit for the target audience as well as states the characteristics of the product in one simple line. The objective of the positioning line is to reduce the cognitive load of the target audience and deliver the message as clearly and simply as possible.

The campaign's objective is to explain Polly in the simplest way possible and to generate leads. As Polly simplifies the process of analysis, the communication format should deliver its message with simplicity, minimalism and less cognitive load. The minimalistic approach will highlight the features and characteristic of the brand. It will also create a brand perception of making life simple. Data scientist deals with a lot of technical data every day, hence minimalistic communication will grab their attention more than technical jargons.

As the personality trait of our target group is curios, directing them to a landing page is the best way to generate leads. Moreover, it will give us data to track & re-market them in future. The 'Know More' button will direct the viewers to the Landing Page. The landing page will elaborate on Polly's features and encourage them to fill the form for a free 7 days trial.