Faculty Portfolio
Poster Design; Illustration Course, Barnes & Noble Project.
Project Brief: The premise of this course work was that students had been hired by the Book Binders of America to create marketing materials to promote literacy, and publicize a book of their choice. The book could be a new release or re-release of a classic. If the book had been made into a movie, they were not permitted to utilize any imagery from the movie. This promotional poster series would be sponsored by Barnes and Noble and Pepsi and would be displayed in retail stores in the US. I supplied the template for uniformity within the hypothetical series. Students needed to incorporate the title, author and book summary in their composition.
Project Goal: The project required students to select, interpret and convey through design the book's topic, theme or plot. The end user should be enticed to seek out and purchase the book after viewing the poster.
Challenge: This poster had to promote the reading of books with new appropriate design and imagery, and no incorporation of existing cover art or existing marketing materials. It was challenging to shift preexisting ideas about past designs for these classic books and create an updated, appropriate design for young and new readers.
Student: Helaina Black, 2022 (original illustration and layout)
Student: Alexis Blizzard, 2022 (collage and layout)
Student: Nomar Juarez, 2021 (original illustration and layout)
During critiques, Nomar shared that he chose the Invisible Man by Ralph Ellison
because he related the story's relevance to recent cultural conflicts and the Black
Lives Matter movement.
because he related the story's relevance to recent cultural conflicts and the Black
Lives Matter movement.
Student: Alexis Gallimore, 2021 (original illustration and layout)
Student: Kevin Cao, 2021 (collage and layout)
Student: Ryan Everett, 2021 (collage and layout)
Student: Karrington Barnhill, 2021 (original illustration and layout)
Student: Joe Snow (original illustration and layout)
Student: Dakota Martinez (collage and layout)
Student: Mandy Robinson (original illustration and layout)
Student: Miguel Sanchez (collage and layout)
Student: Diane Garcia (collage and layout)
Student: Cameron Montgomery (original graphic interpretation and layout)
