Massacre is not Progression

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This is a campaign conceptualisation for the World Environment Day. The idea sprung up from the word "massacre" as its definition is given limiting for only humans... The ignorance and progress the world is seeking today comes with a cost - a great number of animals is being slaughtered every single minute...

The concept is more of a movement with the #tag "#changethedefinition" of "massacre". Four types of animals were chosen to portray the slaughter carried out by humans with ignorance and for value of money.

The elephant, cheetah, rhino and mountain gorilla - These animals are being slaughtered every single day for their tusks, run over in highways, or they are being illegally hunted for their precious horns, meat, as trophies or for live infants. Deforestation for cultivation is a threat - Which is why the key message "Massacre is not Progression" is used in the conceptualisation.