We decided to give FB's media space to the more deserving businesses during the pandemic.
Local businesses that needed to be advertised more than anyone else during the pandemic
Shot by Venky Iyer, Bubblewrap films.
But who was going to make ads for these businesses?
Who else but their regular patrons. Our FB users. The plan was to encourage
our users to create testimonial ads for their most liked local businesses.
FB would then run these ads, announcing to the world that they are open for business again. Helping them get noticed, gain prominence and attract customers from all over.
Using FB's targeting and reach we could ensure every local shop
earned back its losses incurred during the pandemic.
