The world’s first BMW Art Car (BMW 3.0 CSL, 1975) by legendary artist Alexander Calder was presented at Art Basel in Hong Kong 2019. This marks the seventh consecutive year BMW has partnered with Art Basel in Hong Kong. The Art Cars collection reflect the cultural and historical development of art, design, and technology.
In this project, i designed a series items such as invitation card, poster and social media feeds for BMW. To expressing the originals ideas through a wider range of colours, i applied luminous pattern on those design items.