The intent here was to create a design series that could be applied to several different types of merchandise to be sold in the Columbia SC Visitors Center. It needed to be brand inspired, but not necessarily reflect the brand directly.

For this project, we partnered with the local design firm, The Half & Half, who are experts in fine art screen printing, which is the look we were wanting. The designer, Nate Puza is from Columbia, and has a love for the area, so he was given free creative authority on which landmarks to suggest, once decided he sketched out four options. 

We decided to go with three designs to stay within budget. Each year we plan to add a new design into the series.