Daleel Madani Brochure
Publication design
Beirut, Lebanon
2020
Beirut, Lebanon
2020
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Daleel Madani started as an online database that provides information and ways to connect with civil society organizations (CSOs) in Lebanon. In 2020, Daleel Madani expanded beyond the borders of Lebanon to allow CSOs around the world to create a profile on the platform and to provide them with opportunities for engagement and collaborations, access to their Experts Roster to and the ability to form and manage teams.
The brochure needed to be bilingual, combining English text with its Arabic counterpart, and highly visual.
Design choices
Imagery: images were given a duotone treatment using Lebanon Support's brand colours. Imagery that conveyed themes such as digital, global, people and connections was selected to create collages and icons.
Imagery: images were given a duotone treatment using Lebanon Support's brand colours. Imagery that conveyed themes such as digital, global, people and connections was selected to create collages and icons.
Typography: typefaces were categorized into three usages: title, body text and callouts. English and Arabic fonts that paired well in terms of personality and proportions were selected. English was set as the dominant language, either by order of appearance, column width or by its darker black colour.
Format: in its printed version, the brochure takes an accordion format.
