Dough Bros
A Branding Project
Dough Bros serves single-size pizzas.
It is proudly, the only 11 incher in town.
And it wants to appeal to the Gen Z and Millennials.
The first approach embraced a simple, bold unit
which could be used in multiple ways to make an identity
that was bold, fresh & unconventional.
The second approach used a more familiar
shape of the pizza; the slice, and served as
a unit which was then suitably modified to make
a packaging unit filled with puns & witty one-liners
to make the brand stand out.
