Zazzy Streaks | Sports Wear Identity

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For Typography I final term I had to design a monogram & with it

a visual identity that included designing a visiting card, letterhead,

envelope, monogram with different color variation & a basic logo animation.

The final project can be broken into two parts, first part included designing

letterform of my name's initial from basic shapes i.e Square, Rectangle, Circle
& Triangle. For each shape we had to make six sketches of our initial, each

differing from one another. After that the best one was chosen from each shape,

then the final four were to be vectorized in Adobe Illustrator.

In the 2nd & the final part of this project, I had to pick one letterform that I

liked & transform it into a monogram. I personally like the rectangular letterform
so I chose that. The Letterform I chose is quite energetic & has a sporty look to

it, so I thought of adding a shoe somehow within the confinements of the letterform

but as I kept adjusting, the shoe transformed into the letter "S" while also

retaining the appearance of a shoe.

My next task was coming up with a name and a color scheme that went along

with this sporty monogram. I came up with the name "Zazzy Streaks", Zazzy means

flashy & shiny; something I feel sports brands do tend to be at times & streaks has

more to do with speed. With the name decided, now came the color scheme, the first

color to come in my mind was Orange since it evokes the feeling of energy but I also

had come up with other colors that could go with it, so I chose purple & pink. The overall color scheme gave quite a flashy and energetic look that I wanted to portray.

This has to be my favorite project I've done this entire 3rd semester.

I learned a lot & truly enjoyed the process of it all. I hope I get to do

more of these projects in the future.