Brand Manual for a Beverage Shop (College Finals)
Fictitious Brand
The Brief:
Our finals for this class was to create a brand manual for a new fictitious brand, and one that sold products, not services. We were given complete creative freedom to choose what the product and brand would be.
The Challenge:
Throughout the semester, the work I produced for the class was quite masculine as that is my personal preference in graphic design. For the finals, I wanted to challenge myself by diverging from my comfort zone, and go for a softer, more feminine brand.
Responsibilities:
-Brand concept and identity (Mission, Vision, Brand Personality)
-Logo
-Packaging design
-Mockups
-Logo
-Packaging design
-Mockups
Softwares:
Adobe Illustrator (Logos and graphics)
Adobe Photoshop (Mockups and presentation)
Milk Berry is exactly as it sounds: a milk-based beverage shop specializing in fruit-milk drinks.
I liked the straight-forwardness of the name, and it has a nice ring to it!
