Project: Creative Marketing Design Project for Abercrombie & Fitch
Brief Description: I was asked to select one of Abercrombie & Fitch's brands (A&F, Hollister Co., Gilly Hicks, Abercrombie & Fitch Kids) using research and design skills to come up with a digital campaign for the Spring 2021 season that resonates with Abercrombie & Fitch's target demographic. For this project I chose A&F (the American brand for young millennials which embodies excitement and optimism and who inspire each other to find the confidence to push boundaries every day).
I decided to create a campaign and name it "#MyTerms". Scroll through to view process work along with my final designs: Social Media + Homepage for the campaign + Email Campaign
Designed the homepage of A&F's website for the campaign
The final designs that I would be posted on A&F's Instagram story for this campaign
Designed the email for the campaign:
