MICHAEL KORS
Master Project 2016 (ELISAVA)
Team: Helmut Espinoza, Ana Carril & Helena Aparicio
The goal of this project was to design a store, including lighting concept for the commercial space.
- Mood board
- Space planning.
Zones, distribution and materials.
- Lighting ( concept and plans)
- Sketches This project was designed having in mind:
- Target: women between 15 and 35 years old.
High social status with interests in fashion and new trends.
- Location: Diagonal avenue in Barcelona, Spain.
- Brand identity: mix comfort with luxury. Classic and simple garments, made with high quality textile.