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35 Parts is a sea salt brand that sustainably harvests and sells sea salt flakes from the Great Barrier Reef.
The brand was named after the salinity level of the Great barrier reef; which is 35 parts per thousand, and the logo is representative of the various layers in a microspic image of a salt grain.
Sustainability is major concern for the brand, and this is addressed thrpough both the usage of 100% recyclable paper and unusual interior of the packaging. Contained in the packaging is 35 sachets that each contain 1 and a 1/2 teaspoons of sea salt flakes. This regulates the customer’s daily salt intake and is also a witty remark on the brand name.
![branding design Food graphic design Packaging packaging design sea salt](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/16225e120576013.60b4c4dc73639.png)
![branding design Food graphic design Packaging packaging design sea salt](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a8d532120576013.60b4c4dc73ffb.png)