MGM Holdings is a company that specializes in Automatic Identification and Data Capture (AIDC) devices. They mainly focus on Barcode and QR Code readers, label printers and POS systems.
MGM approached us looking for a revamp for their logo.
Here is a brief overview of the concept that we put together and proposed to them.
We used an ultra minimalist, black and white colour palette that will help them elevate their brand perception and portray stability, professionalism and credibility.
We saw the potential of incorporating their initials, 'MGM' in the icon in a clever way that relates to the AIDC industry. So we jumped at the opportunity to craft a unique and memorable icon for their logo that resembles the pattern of a QR Code.
The QR Code-looking pattern within the icon was tessellated over and over to create an abstract identity pattern that can be used on backgrounds, packaging material, etc. that compliments their new logo.
