I made a logo design for the name "Chewing Gone". This should be a fictive name for a new Stimorol product.
During the "Stimorol" project I also got the task to make a storyboard that should imagine how the commercial should've been to advertise the "Stimorol - Chewing gone" product.
I also made the character designs. In this case I made a strong healthy humanlike bubble gum that throws itself away in the trashcan because this gum thinks about a healthy society and doesn't want to get sticky to the ground like a usual chewing gum that gets wasted after 25 years. This humanlike bubble gum is called "Chewy Green" that links to the expression 'going green' as in 'going durable'. Of course Chewy Green promotes the newest 'Stimorol' product "Chewing gone".
I also worked on the advertising for this new 'Stimorol product', and finally came with this idea. With of course the mascot Chewy Green on it and a random gross and old chewinggum attached to the trashcan. Not to mention the good readable pay-off on the ad.
And in the end, I made the advertisement digital and presented this.
And last but not least, the packing for the new Stimorol product. I first sketched this design before I tried to make a real package out of it.
And here's the final result of the packing.
