Slow Spoke Brand Identity
This particular project involves creating a brand identity for a fictional bike shop called Slow Spoke. Located in the San Francisco Bay Area, this small business aims to create a one-stop shop experience for local commuters in the area.
The branding elements, including the logo and website, take inspiration from the shop's location and the city commute lifestyle.
The feedback that I've received for this project that I found to be very insightful, is to consider proportions and sizing when designing for mobile and the web.