Nintendo - 35th Anniversary (Concept)
In the Xbox vs. PlayStation debate, Nintendo is on the outside looking in. With Nintendo’s classic games like Super Mario Bros. and Duck Hunt approaching their 35th anniversary, it was clear that “classic” is what they’ve been reduced to. A fond memory from gamers’ childhoods, sure. But games they’d play now? Not quite.
How do we recreate the passion for Nintendo that once defined the lives of these gamers? That was the challenge. To do that, we need to create a unique and memorable experience filled with the memories they once had playing these games.