ADVERTISING PROBLEM
The target market is unaware of the many health benefits eating Uncle Tobys Oats Quick Sachets can provide.
ADVERTISING OBJECTIVE
To inform 70% of the target market within 6 months that eating Uncle Tobys Oats Quick Sachets is a fast and effective way to lower cholesterol re-absorption.
SINGLE-MINDED PROPOSITION
“The quickest way to help lower cholesterol re-absorption.”
TARGET AUDIENCE
50-65yr olds. Male and female. Have problems with cholesterol. Need to lower their rate of cholesterol re-absorption through their food.
RESPONSE
To appeal to the baby-boomer demographic, this creative concept takes the audience back to the golden age of television game shows. The warm, trustworthy host, ‘everyday people’-style contestants and use of humour are elements that are intended to appeal to and comfort the target audience. The format of this spot makes it easy to communicate important product information through the use of snappy, fast-paced dialogue and clear visual representations.
The target market is unaware of the many health benefits eating Uncle Tobys Oats Quick Sachets can provide.
ADVERTISING OBJECTIVE
To inform 70% of the target market within 6 months that eating Uncle Tobys Oats Quick Sachets is a fast and effective way to lower cholesterol re-absorption.
SINGLE-MINDED PROPOSITION
“The quickest way to help lower cholesterol re-absorption.”
TARGET AUDIENCE
50-65yr olds. Male and female. Have problems with cholesterol. Need to lower their rate of cholesterol re-absorption through their food.
RESPONSE
To appeal to the baby-boomer demographic, this creative concept takes the audience back to the golden age of television game shows. The warm, trustworthy host, ‘everyday people’-style contestants and use of humour are elements that are intended to appeal to and comfort the target audience. The format of this spot makes it easy to communicate important product information through the use of snappy, fast-paced dialogue and clear visual representations.
