Arctic Fox is a backpack brand that stands for relentless optimism and resilience in pursuit of a creative dream. To introduce itself into the market, the brand wished to create a film that clearly put forth its values and belief systems.

Instead of simply showcasing the brand, we decided to highlight the brand’s values by talking about the community that Arctic Fox supports. We emphasised the value and potential of creative dreams through animation, adding additional visual appeal to the film. This film is accompanied by an original music score.

The film generated mass awareness not only about the brand, but also about its values and belief systems, thereby setting a foundation for growing an organic community of loyalists.