No.92 New Shape of Design Studio

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No.92 New Shape of Design Studio丨設計工作室的新形態

More subdivided market, various consumption needs from groups of different ages and values...in all fields these are no new stories, and most are embracing them. Consumption upgrades and aesthetic upgrades have allowed the market to gradually expand its tolerance. To answer many start-

up brands’ demands for unique brand identities, there appear design studios with diverse forms and distinctive personalities, which are becoming an increasingly dazzling creative energy in the industry.

Ever since the past, bigger design organizations have been holding more market shares and says, but lightweight design studios with less staff and more flexible structures have shown their unique advantages in exploring the forefront. No complete staffing, or standardized workflow, or huge resource accumulation, being “just right” is the most self-consistent posture for them: small team, equal structure, flexible work patterns, free project selection, efficient cooperation and communication, self-pushed value enhance, etc., all these allow them to present a more independent consciousness and a more individual appearance in the industry. In this issue, cutting in from structure, team management, work patterns, project operation, positioning, self-learning, etc., and featuring seven Chinese design studios, we are going to display the current situation of the new shape of design studios and the enlightenment they bring.

市場逐漸細分，不同年齡背景、不同價值觀念的群體產生著各式各樣的消費需求，這樣的場景已經是各界並不陌生並積極擁抱的現狀。消費升級與審美升級讓市場擁有逐漸擴大的包容度。與許多初創品牌對別樹一格的形象需求相對應的是，形態多元、個性鮮明的設計工作室逐漸活躍於人們眼前，成為行業中越來越亮眼的創作能量源泉。

從過往到當下，具有一定規模的設計機構往往更佔據市場與行業的設計份額與話語權。而與此同時，人員較少、結構靈活的輕量設計工作室在展現出他們在探索前沿的獨特優勢。即使沒有最完善的人員配備、規範化的工作流程、龐大的資源積累，“剛剛好”恰恰是他們最自洽的姿態:小型團隊作業、平等的工作架構、靈活的工作方式、自由的項目選擇、高效的合作溝通、打磨價值的自我要求等等，讓他們在行業中呈現出更獨立的意識與更具個性的面貌。在本期策劃中，編者聚焦於7家國內設計工作室，以工作室的組織架構、團隊管理、工作模式、項目運作、策略定位、自主學習等角度為切入點，去展現新型工作室的發展現狀以及所帶來的啟示。