Why Save The Siberian Tiger?
This waterfall flipbook was our response to a joint student brief for a unique mailout campaign to save the Siberian Tiger. This campaign was to be sponsored by Swazi, who are a New Zealand outdoor apparel company that cater for hunters and trapers as well as hikers and campers.
We wanted to show our practically minded target audience that there are good reasons to save endangered species such as the Siberian Tiger, and that if these creatures were to disappear it would have a domino effect on other wildlife and eventually impact on humans (particulary hunters and hikers) as well.
When you first open the mailout you see an image of a tiger, the Swazi logo and the words 'The Domino Effect.' By pulling on the flap the images of each animal that would be endangered by the tiger's extinction topples forward like dominos falling and the words 'if one falls, they all fall' appear. On the last page a more detailed explanation is given.
The mailout is self contained with a flap closure and an address panel on the back.
