PFIZER CENTRUM

NEED

Build a global positioning based on a singular promise, purpose, 

distinction and architecture. 

A global campaign platform to support Centrum’s new brand positioning 

“to nourish your good life” via “micro nutrition that works at the cellular level”.

INSIGHT 

You are your cells. They are a reflection of your well-being. Taking care of them on the inside is reflected in your vitality and energy on the outside. 

So if you want to perform at your best every day, you need to fuel your cells 

to help them be at their best.

IDEA 

KVISUALS

COLLATERALS