FACULTY PORTFOLIO
Food Truck Branding; Identity and truck wrap design
Project Brief:
Phase 1: Research topic and create an appropriate logo for a food truck business. Students were required to research food truck design then select a food category from a provided list. Once selected, the students had to create a client brief, outlining who the client is, what makes them unique, what food they will serve, and how specifically they will position their client to the end user. After defining these specifications each student created a name for their food truck business then created an appropriate logo to begin the branding process.
Phase 2: Design a food truck wrap within the provided fabrication template. Each student was to build an appropriate and engaging experience to position the restaurant appropriately in the eye of the consumer. There were two required components on the truck; designate a serving window area and a menu board for functionality. All other branding and design components were up to each student.
Phase 1: Research topic and create an appropriate logo for a food truck business. Students were required to research food truck design then select a food category from a provided list. Once selected, the students had to create a client brief, outlining who the client is, what makes them unique, what food they will serve, and how specifically they will position their client to the end user. After defining these specifications each student created a name for their food truck business then created an appropriate logo to begin the branding process.
Phase 2: Design a food truck wrap within the provided fabrication template. Each student was to build an appropriate and engaging experience to position the restaurant appropriately in the eye of the consumer. There were two required components on the truck; designate a serving window area and a menu board for functionality. All other branding and design components were up to each student.
Project Goal: Brand a food truck business by creating a distinctive user experience.
Student: Ryan Everett; Burger Odyssey, 2021
Student: Nomar Juarez; Empire Doughnuts, 2021
Student: Allie Moore; Rollin' Sushi Rolls, 2020
Student: Coleman Hardee; The Impastas, 2020
Student: Dana Anderson; Langhund, 2020
Student: Max Hamilton; Sammiches
