Project Brief: This project is a multi-faceted branding assignment. After researching coffee production in Costa Rica each student was required to name their coffee growing company and design an appropriate logo to begin the branding process. The next stage of branding required creating a coffee package for the company’s coffee beans and an advertisement to further strategically place them in their niche market and present them to consumers. The final stage in this branding process required additional brand application to a variety of packages.

Project Goal: To develop the identity and promote the coffee grower in their niche market; as a permaculture and uber-organic grower who produces small batch, boutique coffee from Costa Rica.

Student: Lakesha Brimage; Talamanca Valley, 2021

Student: Nomar Juarez; Café Colibri, 2021

Student: Dusty Hubel; Luna Coffee, 2021

Student: Kevin Cao, 2021

Student: Allie Moore, Elevate Coffee, 2020

Student: Britni McAlduff, Calmante Vida, 2020

Student: Dana Anderson, Shady Bean, 2020