Balanced Birdie:
Client:
Balanced Birdie exists to engage with dynamic women who are balancing motherhood with other aspects of their lives. Through its online channels, Balanced Birdie features sophisticated, honest, and modern content, as well as a curated selection of sustainable products and services, through a Canadian lens. As a start-up, they will be launching in the following months.
Request:
To create a comprehensive communication system, that includes the branding, identity, website, and guidelines to use throughout multiple formats.
Solution:
In a joined exercise, following the client's preconceived ideas, I came up with a visually appealing logo, that represents a synthesis of a stork holding a sac, as a symbol of motherhood, with geometrization to show the balance in the elements and monochromatic to simplify the discourse of the brand and to facilitate its use in multiple formats and backgrounds. On the website, the colour palette selected shows a mix of low and high-saturated hues, creating a calm and sophisticated environment.
