Brief:
Create Workers' Day visuals for the agency.
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Background:
International Workers' Day, also known as Labour Day in most countries and often referred to as May Day, is a celebration of labourers and the working classes that is promoted by the International Labour movement and occurs every year on May Day. This holiday is also recognized in Nigeria.
Observation:
'9 to 5' is a phrase considered around the world to refer to the 'Normal Work Schedule'. The definition of a '9 to 5' is a normal and routine job usually white-collar jobs. An example of '9 to 5' is the hours you are normally required to work as a copywriter in an advertising agency.
Idea:
Since this Worker's Day holiday required people to spend a normal weekday not working, we asked people to give the term '9 to 5' a different and more leisure-based meaning.
