This brand is fictitious. It is a hardware and software sort of brand similar to that of Microsoft or any other big tech company. I tried to keep it as simple (pun intended) as possible which goes from the logo to the product mockups where things are kept simple and minimalistic.

First I had to brainstorm ideas:

Then after I picked a few (which is the reason I numbered them): 

Then I chose one of the logo designs to use in the business card mockup (and maybe black and white).

Business Card mockup:

And here are some product mockups using colored and black & white logos

I liked this project and I am happy with it. This was fun.