Title: Watch Out For Guilty Pleasures

Agency: UTRGV Copywriting class

Creative Directors: Andi Rubalcava, Carlos Perez

Copy Writer: Andi Rubalcava, Carlos Perez

Art Director: Carlos Perez

SPOTIFY

Company Background

Spotify was founded in 2006 in Stockholm,Sweden. It fully launched in 2008 as a music platform. Since then the company has over 155 million subscribers with music streaming all over the world. The company has over 70 million tracks, 2.2 million podcast titles and over 4 Billion playlist. Giving the user a chance to explore their own identity with music.   

Project Overview

We are wanting to increase awareness of the music platform by informing the public on why they should choose Spotify over any other streaming services. We will inform the people that there is something in there for everyone and it is easy to download to either phone or whatever device they choose from. 

Target Audience

We are open to everyone from 13 year olds to 60 year old for all genders. People who enjoy podcasts or having their music choices available to them. We want to remind people that they are able to create  playlists and share them with peers. 

Project Goals

Our goal is to create awareness of Spotify’s feature 2021 WRAPPED. Where Spotify users can find the songs they streamed the most, or the artists they listened to the most. This feature is what makes Spotify different from other platforms. At the end of the year, users share their 2021 Wrapped on other social media platforms, and that’s what everyone is waiting for, to find out the songs they have been listening to the entire year. We also want to encourage users to know that playlists are made personally to them with every search they do. We show the “guilty pleasures” the users can have when using Spotify regardless of who they are.  

Scopes and Specs

Billboard ad, print ad,  instagram posts, and TV Commercial 

TV Commercial