Lucius Lim's profile

Ascent: Level Up Your Mind Today

BACKGROUND & INSIGHTS

Over the past few months, the pandemic has casued many emotional and mental
changes especially in teens where their mental health was affected.

Surveys and reports have shown that the biggest worry they have currrently is that
they might be able to find a job in the future due to how the economy has been
changed over the course of this pandemic.

Youths today deal with many struggles daily but many dont know how to help
themselves especially when overwhelmed, which they end up neglecting selfcare.


These daily struggles come in the form of work and worrying about the future, and it
highly evident that here in singapore, education is very important and youths may
tend to prioritise that instead of their own wellbeing.


Youths neglect selfcare, to put more focus into finishing their work or staying up late to complete assignments worrying more about the grade they will get rather than their health.

This leads to poor mental fitness amongsts teens which could cause mental issues 
further down the road if not take care of properly.
SOLUTION & CONCEPT

Thus in this hectic society, mental fitness amongst teens is at an all-time low.
When neglected it will worsen mental issues down the road, this is where my campaign ASCENT comes into play, creating awareness and providing a platform to help keep
their minds mentally fit.

This campaign brings youths a mobile app to help build good habits for mental fitness, mental self-care tools as well as the first-ever mental fitness gym that is equipped to improve health not only in our bodies but in our minds.
Ascent: Level Up Your Mind Today
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Ascent: Level Up Your Mind Today

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