We´ve started to look at how the typical "sell-mechanism" was in Sweden. Either you visit a store and buy your product or you go online and find a E-store.

But what we found was that almost every site had a big problem with user experience, which means that you sell less. People today want to almost feel the product via their phone, surfpad or computer. They want to read about the product, se it in multicolor, different angle, compare it with others and so on....

And making a Printed catalogue that could do all this was obvious already from start that, it can´t

So made a DPS (Digital Publishing Suit) app instead. Which means you just download the app to your phone or surfpad, everything inside is responsiv to what kind of screensizes you use. All text is readable (not like when publishers compress an PDF of their magazine and call it Digitak magazine)

And the most importent: you can buy directly in the app without have to leave it.

See the movie below =)