Advertisement Concept and Storyboard
The smart car is small, simple, and minimalist in both function and design. Yet its infinitely customizable options allow it to be much more than just a standard vehicle. These options allow the owner to equip the car in a way that celebrates her personality. I see the smart car not merely as a means of transportation, but as a vehicle for self-expression.
My concept for this advertisement emphasizes change and individuality. By targeting the younger generation through a wide selection of playful colors and patterns, I hope to broaden the range of potential consumers for this car.
the city-girl/boy or the nature-lover).
Required to use no more or less than 10 boards.