Salmon Run Snowboard Magazine
Salmon Run is a media initiative that aims to encourage and empower snowboarders to think critically, and engage in environmental and social justice issues. In the summer of 2018, I pitched the idea in front of an audience at the Mountain Equipment Coop (MEC) Outdoor Nation Summit in Vancouver.
They approved the idea, becoming a primary partner and funder.
From there, I worked with professional athletes and photographers to build, organize, and produce the final project.
750 copies were distributed to board shops across North America and sold MEC locations across British Columbia. All proceeds went to the Dillon Ojo Foundation Charity.
