Syngenta - Reflect Xtra 325 SC Digital Project
1. What is Reflect Xtra 325 SC?
Reflect Xtra 325 SC is a highly effective broad-spectrum meiosis specialist; apply Reflect™ Xtra to:
– Push for flowering at the same time
– Increase productivity and investment efficiency
– Improve grain quality after milling
– Push for flowering at the same time
– Increase productivity and investment efficiency
– Improve grain quality after milling
2. Objective:
Reflect Xtra is a new product; Syngenta needs to build awareness of this new product launch in Vietnam by utilizing all available digital channels.
=> Build brand awareness of Reflect X-tra on Digital platform.
=> Utilizing the channels & lead the users towards the landing page.
=> Utilizing the channels & lead the users towards the landing page.
3. Solution:
Ideaguru provides advice on digital and content strategies, mostly on 2 channels: Facebook and Zalo.
Now, I'm going to show you some Facebook posts about this product.
Because Syngenta's target customer is agencies, retail and farmers, I tried to play with words to make the posts more friendly and easier to understand.
Some minigames for raising engagements!
Last but not least, this post is a challenge for me. Client needs a Lunar New Year post that content includes: Tet wish, authentic product, feeling secure when the field is protected, the benefits of using Syngenta product. Let's see what I did!
