Whether you are interviewing for a local newspaper, glossy magazine, or corporate blog, you will want to build rapport with the interviewee. After all, the goal of the interview isn’t to interrogate someone but to understand their position on a topic better or learn the story behind a product or service they invented or offer. You might also want to interview someone for deeper information on a subject.

You likely have already researched the subject extensively. You may have looked at the interviewee’s social media and professional profiles to get a sense of their personality and accomplishments. You can use this information to compose your questions and build rapport by establishing things you might have in common. Once you have done the groundwork and secured the interview, here are three things to do to make the most of the experience.

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